SGProperty advisory · Licensed with Huttons Asia
(Buy with an edge.
)
Buy with an edge.
Numbers first.
)Honest reads on the Singapore market for upgraders, investors and freehold-first buyers. Two agents, real numbers, no listings dump.
Your buyer brief
3-bed, near a good primary school
Meet & plan
DoneYour numbers
DoneShortlist
In progressViewings
Negotiate
Loan & legal
KeysOne of us with you at every stage
How it works
How to work with us
WhatsApp
Hi, we're looking at a 3-bed near a good primary school, around $2.5M.
Freehold would be a bonus!
Cleris
Love that! Let's set up a quick Zoom first to plan it properly.Are weekday evenings ok?
The collective
Meet your team
Two co-founders, licensed with Huttons Asia. One runs the numbers, one reads the market.
Why Freehold Collective
More than listings.
A second opinion.
01
Freehold-first
Land that stays yours, not a lease quietly counting down. We'll still tell you when a leasehold is the better buy.
02
Built for the long hold
Today's price is half the story. We look at resale strength, supply nearby and scarcity.
03
Numbers before viewings
You know what you can afford, and what it costs to get in, before you spend a weekend viewing.
04
A monthly market read
One short journal a month on what moved prices and which launches are worth a look.
05
Free calculators
The same mortgage, stamp duty and scorecard tools we use with our own clients.
Market news
What moved this month
Updated 5 Oct 2026
01
Private home prices up 1.4% in Q3
Fastest rise since late 2024, led by landed homes (+2.8%).
02
HDB resale prices dip 0.2%, third quarter in a row
Even after the 15-month wait-out for private owners was lifted in July.
03
Big Q4 launches lined up after a slow quarter
Lucerne Grand, Thomson Reserve and freehold The Serra bring about 2,000 units.
04
BTO income ceiling raised to $16,000
About 7,960 flats launching in November across six towns.
Insights
Worth reading before you buy
01
Freehold or Leasehold? What You're Actually Paying For
Freehold isn't always worth the extra. Here's when it is, when it isn't, and the three questions we ask before recommending either.
02
Terra Hill: Low-Rise Freehold in Pasir Panjang, and the Units Left
A 270-unit freehold on a hillside near Pasir Panjang MRT. What we like, what to think about, and why the penthouses on offer are worth a look.
03
Is the Freehold Premium Still Worth Paying in 2026?
The gap between freehold and leasehold prices isn't the same everywhere. Here's how to tell when it's fair.
The Monthly Journal
One short read a month on where the market is going.
What actually moved prices, new launches worth a look (and ones to skip), and one freehold development we're watching.
First issue lands end October, once the full Q3 numbers are out on 23 Oct.
Free tools
Run your own numbers
Free to use. Not sure which one you need? Just message us.
Free · 10 minutes
Get your buyer's guide
A free call before you start viewing. You'll know what you can afford, which areas fit, and your next step.
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